I’ve got a proposal: how about we all get comfortable with saying the word “no.” How about we stop stalling or avoiding people because we don’t want to have to say “no”? Unless someone is waiting for an organ transplant, no is usually not as big a deal as the person who has to say it thinks it is. The thing is that telling someone no quickly is always nicer than making someone wait to hear no. Like fish, no gets worse with time and leaves behind a big stink. Get it over with. Say no as soon as you know it’s no. And get on to the yeses of the day.